An update from my world:
As of February 28th 2021, my office at 2840 Wilderness Place will be closing. For the past 12 years, I have shared this space with Panache Cyclewear, and currently share it with House of Spin [bicycle service and IKOR [CBD recovery and performance products]. This collective of businesses has been a great opportunity for us to work with mutual clients and serve the community. However, at the end of this month we have agreed it is time for a change and will be moving on to different locations. I have been considering changing locations for some time, and now the universe has brought that opportunity. From my perspective, this is a chance to redefine some of my business relationships and philosophies, and consider how I want my business to be expressed moving forward. I have been blessed with a very heavy workload for the last several years, and as a result I have been given the opportunity to find balance in living my life the way I prefer versus working non stop. Sometimes, this has gone well, and sometimes it has posed significant challenge. I am a full time coach, I produce content for a weekly podcast, I am a bike fitter, and I have had several side projects including handlebar design [https://www.coefficient.cc], designing and manufacturing track bikes [http://fiftypointoneracing.com], continuing study with various programs [the biggest commitment is with the Chek Institute]. I have no employees and do everything 100% myself in the business. This allows me a lot of freedom and control, but also means growth is limited to a degree. All that said, if I fail to prioritize my health, meditation, and movement practice I would be a hypocritical coach, as a core aspect of my coaching and fitting philosophy is to practice sports within a context of greater life balance. I am actively looking for a new home for my fit studio, however at this time a solution for a new space that fits my requirements has not been found. Thus, in the short term I will not have a physical space to work with clients for comprehensive fitting. Until I find a more permanent landing home, I may have a temporary space to work with existing clients for fine tuning, saddle installations, Lake shoe fittings, etc. Details on this arrangement are forthcoming. Thus, as of Feb 28th 2021, I will not be taking appointments. If you are an existing client who needs further refinement of your position, or to see me about a test saddle, I will update this page with info on a temporary location as soon as I have information to share. Thanks for your understanding as my business expands and grows.
FUTURE OFFICE LOCATION TBD AS OF MARCH 1 2021.
Steve Hogg Certified
In February 2012, I flew to Sydney Australia to be mentored by Steve Hogg as a bike fitter. For a month, my exclusive purpose was to live and breathe bike fitting as I trained with Steve on a daily basis. I absorbed as much information and experience as possible from Steve during this time. The apprenticeship was invaluable and now I am fitting riders using Steve’s philosophies as a basis for my methods. Living in Sydney and training with Steve was an intense experience. Applicants for his apprenticeship program are chosen carefully. Showing up and measuring saddle height is no guarantee that the student will receive Steve’s certification. This is not a weekend course with lectures where you receive a certificate at the end. The apprenticeship is undertaken on a pass/fail basis and culminates with the student demonstrating his abilities to Steve’s satisfaction in a complete fit from start to finish, on a live client. Steve is without a doubt one of the best bike fitters in the world. His methods are unconventional by some standards, but they have been refined over years of trial and error with thousands (yes, thousands) of clients. Steve has taken the time to research alternative methods of bike fitting, human physiology, functional anatomy, and neuroscience to connect the dots that most fitters have not explored. Steve’s fitting approaches clients from a very ‘big picture’ perspective and thus benefits clients on a larger scale than simply adjusting some dimensions on their bicycle. His fitting methods do not use a “fit system” or pre-generated formulas, but instead rely on detailed physical assessment of the athlete in combination with precise cues from the structure of the rider. His basis for fitting is founded on establishing clear proprioceptive communication throughout the body, notably between the feet and the shoes. The end result is optimal position for the athlete based on their individual needs, cycling goals, and abilities. The best bike fitters use a blend of old school observation and new school science where it is appropriate. Like any complex methodology, bike fitting sees the body-mind for what it is: a system of systems. In some instances, hard science can provide objective data, and in other aspects, fitting is reliant on the human eye to see when muscles move with supple action, or when a client’s rhythm naturally increases without effort after a change is made. This ability is honed over years of study and observation in the sport.
Steve fits his clients on a Money Back if not Satisfied basis. If the client is not happy with the services performed, and a satisfactory solution to any ongoing problems is not found, a complete refund is issued. In my experience, very few bike fitters offer this guarantee and I have elected to operate my own fitting business this way as well. I think it is a means of doing business with integrity and genuine intent to help others.
Of course, some clients may have on the bike issues which can only be improved or solved off the bike via body work, physical therapy, yoga, stretching, massage, acupuncture, or other means. I am not suggesting that a bike fit will solve all of your problems, or that 100% of your problems on a bike can be solved through a fit. To this end, I have assembled a trusted network of individuals whom I can refer clients to when they require assistance that is beyond my means. In 2018, I become a Chek Holistic Lifestyle Practitioner (level 1). This program will increase the skill set I can use to assess and assist my clients during fitting and coaching sessions. I will continue my education with Paul Chek in 2019. While I received my primary fit education and guidance from Steve, he is adamant that each of his trainee’s are not “clones” of him or his work. Working with me as a fitter is not a guarantee that I will use all the methods Steve does in his client sessions. I consider my fitting to be an opportunity to work on a personal, detailed level with clients and impact real positive change in their lives. In order to optimize the transition to the changes made during a fit session, proper steps must be taken to ensure the athlete settles in correctly to the work that has been done. There is an adaptation to any new bike fit, and several factors contribute to how effectively and quickly that adaptation is made. Critical to the success of the new fit is the education of the client; why the changes were made, how posture should be held, and how power should be applied to the pedals in the new position. Without these elements, the rider will be trying to ride using old technique with new contact points, which will be less than optimal. I don’t expect to do everything perfectly (although that is my aim) but I find it unacceptable that both clients and fitters consider this to be industry standard. If hundreds of dollars are paid for a professional service and it was less than perfect, in any other field of service the consumer would (justifiably) throw a fit. Cycle fits should be held to no lesser of a standard.
Complete Fit – $550 Recommended for riders who would like to optimize their position “from scratch” and is done using existing bike or bikes (including road, TT, CX, track or MTB endurance bikes). Each fit will take approximately 4-5 hours and will include:
- A detailed physical client assessment and analysis
- Precise measurement of your existing bicycle dimensions
- Adjustments to your position to refine and improve your comfort and performance
- A record of changes for your reference and future appointments if needed
- A detailed record of your fit including post fit recommendations, fit notes, videos and data
- Discussion of the posture of bicycle fit and how to achieve and maintain it properly
- Consideration of the athlete’s function within the context of life load, work habits and athletic history. Recommendations will be made relative to this context
- A tune-up appointment after 4-6 weeks, if needed
- Discussion and application of on the bike posture, power production
- Chek Holistic Lifestyle Coaching: I may integrate various methods taught by Paul Chek in my fit session with clients, based on what I feel will best serve the athlete at the time of our work together
Fee for each additional bike: $120 Set up of additional pairs of riding shoes: $100 Note: It is only necessary to have the physical assessment done once per client; subsequent fit work or bicycles are billed on an hourly basis. Hourly Fit Work – $120/hour This option is available for clients who have already had a physical assessment performed by me or another qualified individual, or have a more specific bike fit issue they want to target.
Money back if not satisfied
If after an appropriate adjustment time of four to six weeks, and with subsequent adjustments if necessary, the client does not agree that I have done a satisfactory job of significantly improving his or her fit, I will refund the price of the fit.